High Stakes, Global Audience: Delivering BHP’s Social Value Story
Numax Media
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Some briefs come with a lot riding on them. The audience is global, the message matters to leadership, and the window to get it done is short.
That was BHP’s Social Value project. They wanted to show how highly they value their partnerships with communities across their operations, and they needed fresh, bespoke content to do it.
The brief
BHP’s story had to work for more than one audience. It had to speak to internal teams, external stakeholders and executive leadership, and reflect operations across Australia and around the world. Stock footage and recycled assets wouldn’t do it. The content had to be authentic, and it had to be new.
Concept to completion
We worked alongside the BHP team from early conversations through to final delivery. That meant planning the production, refining the approach, and settling the style, aesthetic, tone and scripting before a camera came out. It also meant getting the logistics right, because on a project this size an efficient shoot is what makes exceptional results possible.
We also looked beyond a single deliverable. BHP is a long-term client, and we wanted to give them assets that keep earning their keep. So we planned the production to serve a wide range of uses from the start, not only this one project.
Two weeks, 17,400 kilometres
Four Numax crew criss-crossed Queensland, South Australia and Western Australia over two weeks, covering more than 17,400 kilometres. Along the way we documented genuine connections between BHP and the communities it works with, including Indigenous groups, farmers and local business owners who are thriving through real partnership.
The timeframes were tight and the conditions were often harsh. A crew that knows how to work in demanding environments, and has done it before, is what made the difference.
Built to be used for years
We captured more than 6TB of high-quality media, creating a library that continues to serve BHP across multiple platforms. The content has been used in:
Leadership slide packs
Websites
Internal communications
Major television campaigns
BHP’s photographs now hang on office walls around the world, and the video content has been used right up to global commercial campaigns. That’s the payoff of planning for the long term: one production, with value that lasts years.
Why it worked
The project succeeded because of three things:
One team, concept to completion. Strategy, planning, production and delivery stayed in safe hands, with no gaps or handovers.
A streamlined process. Tight timeframes demand efficiency, and good planning is what delivers it.
An experienced, reliable crew. After 14+ years working in mining, resources and construction, we know how to deliver in the field. We are mining videography and mining photography experts in terms of what we capture but how we structure our productions and conduct our teams on and around mine sites.
If you have a high-stakes brief, a demanding audience and a tight schedule, get in touch. You can also see more of our work on our video page.