BHP Social Value
BHP Social Value
BHP Social Value
A suite of video pieces and professional photography
A suite of video pieces and professional photography
We criss-crossed Australia for two weeks, covering over 17,400 kilometers to capture the human stories behind BHP's Social Value initiatives. We had four Numax Crew on this project. We traveled through Queensland, South Australia, and Western Australia, documenting authentic connections between BHP and local communities including Indigenous groups, farmers and local business owners flourishing through genuine partnership.
Despite tight timeframes and harsh conditions, we delivered exceptional results. Over 6TB of high-quality media was captured, creating a comprehensive library that continues to serve BHP across multiple platforms. Our photographs now grace office walls worldwide, while video content appears in everything from internal communications to major television campaigns.
This project was a huge success, demonstrating how authentic storytelling powerfully communicates genuine corporate social responsibility. We're proud to have created content that continues telling these important stories to audiences across Australia and beyond.
We criss-crossed Australia for two weeks, covering over 17,400 kilometers to capture the human stories behind BHP's Social Value initiatives. We had four Numax Crew on this project. We traveled through Queensland, South Australia, and Western Australia, documenting authentic connections between BHP and local communities including Indigenous groups, farmers and local business owners flourishing through genuine partnership.
Despite tight timeframes and harsh conditions, we delivered exceptional results. Over 6TB of high-quality media was captured, creating a comprehensive library that continues to serve BHP across multiple platforms. Our photographs now grace office walls worldwide, while video content appears in everything from internal communications to major television campaigns.
This project was a huge success, demonstrating how authentic storytelling powerfully communicates genuine corporate social responsibility. We're proud to have created content that continues telling these important stories to audiences across Australia and beyond.
Jellinbah Recruitment
A high impact recruitment campaign powered by a dynamic suite of professional videos. Crafted to attract top talent on LinkedIn and across social platforms.
Jellinbah mine may not be the largest operation in Queensland, but it produces serious results. When high demand for their product created an urgent need for more talent, they turned to Numax to create a recruitment campaign that would attract the best candidates in the industry.
Our streamlined Crew traveled to Bluff in central Queensland, capturing authentic stories from the heart of the operation alongside stunning b-roll that showcased the scale and sophistication of Jellinbah's mining activities.
We delivered a comprehensive suite of media assets telling different aspects of the Jellinbah story - from long-form pieces that dive deep into the company culture, to shorter social media cutdowns and micro clips designed to grab attention and drive engagement.
The campaign was an absolute success, generating high traffic and enabling Jellinbah to expand their ranks with pick of some of Queensland's best mining talent. Following this initial success, Numax has continued creating content for internal communications, shareholder reports, and ongoing brand storytelling, a partnership built on proven results.
Jellinbah mine may not be the largest operation in Queensland, but it produces serious results. When high demand for their product created an urgent need for more talent, they turned to Numax to create a recruitment campaign that would attract the best candidates in the industry.
Our streamlined Crew traveled to Bluff in central Queensland, capturing authentic stories from the heart of the operation alongside stunning b-roll that showcased the scale and sophistication of Jellinbah's mining activities.
We delivered a comprehensive suite of media assets telling different aspects of the Jellinbah story - from long-form pieces that dive deep into the company culture, to shorter social media cutdowns and micro clips designed to grab attention and drive engagement.
The campaign was an absolute success, generating high traffic and enabling Jellinbah to expand their ranks with pick of some of Queensland's best mining talent. Following this initial success, Numax has continued creating content for internal communications, shareholder reports, and ongoing brand storytelling, a partnership built on proven results.
AngloAmerican FPV
AngloAmerican FPV
AngloAmerican FPV
The coal journey, like you’ve never seen it - a world first!
The coal journey, like you’ve never seen it - a world first!
In a global first, we partnered with AngloAmerican to create an unprecedented visual experience - flying an FPV drone through an active open-cut mine site. This groundbreaking project showcased the complete coal journey, from overburden removal to retrieval, processing, and final train load-out, capturing perspectives never before seen in mining operations.
Safety remained the highest priority throughout this complex undertaking. Months of intensive planning and coordination ensured zero risk to personnel while protecting the coal product from contamination. Our team worked closely with Anglo to construct precise flight paths, drawing on specialised certifications and expertise that few production companies nationwide have access to. Computer simulations of the mine site were built so the FPV pilot could rehearse every movement, ensuring flawless execution when cameras rolled.
The final piece, enhanced with a custom cinematic soundtrack, created a truly immersive experience that went viral across Anglo's platforms. Beyond driving significant traffic and fostering employee pride, this unique content educated the wider public about the sophisticated processes involved in coal extraction, demonstrating how innovative storytelling can transform industrial operations into compelling visual narratives.
In a global first, we partnered with AngloAmerican to create an unprecedented visual experience - flying an FPV drone through an active open-cut mine site. This groundbreaking project showcased the complete coal journey, from overburden removal to retrieval, processing, and final train load-out, capturing perspectives never before seen in mining operations.
Safety remained the highest priority throughout this complex undertaking. Months of intensive planning and coordination ensured zero risk to personnel while protecting the coal product from contamination. Our team worked closely with Anglo to construct precise flight paths, drawing on specialised certifications and expertise that few production companies nationwide have access to. Computer simulations of the mine site were built so the FPV pilot could rehearse every movement, ensuring flawless execution when cameras rolled.
The final piece, enhanced with a custom cinematic soundtrack, created a truly immersive experience that went viral across Anglo's platforms. Beyond driving significant traffic and fostering employee pride, this unique content educated the wider public about the sophisticated processes involved in coal extraction, demonstrating how innovative storytelling can transform industrial operations into compelling visual narratives.
Lind & Sons Orange Candy
Lind & Sons Orange Candy
Lind & Sons Orange Candy
Marketing campaign boosts Lind & Sons’ profile as leading fresh produce specialists.
Marketing campaign boosts Lind & Sons’ profile as leading fresh produce specialists.
We created a comprehensive marketing campaign for Lind & Sons, the Brisbane-based family-owned fresh produce specialists who have established themselves as leading suppliers of premium melons, including their signature Orange Candy melon variety, throughout Australia's fresh markets network. Operating from Brisbane Markets, this multi-generational family business has built a reputation for delivering exceptional quality melons and fresh produce to retailers and wholesalers across Queensland and beyond.
Our campaign included professional product photography and a series of engaging video pieces that captured the unique character of this family-owned operation, highlighting their commitment to quality and the personal relationships they've built with growers and customers over decades in the industry. The content showcased their distinctive Orange Candy melons and told the authentic story of their operations at Brisbane Markets, featuring family members and their meticulous approach to selecting premium produce.
The campaign assets were strategically deployed across multiple channels, including print marketing materials, social media platforms, and their website, creating a cohesive brand presence that elevated Lind & Sons' public profile within the fresh produce industry. The comprehensive approach successfully positioned them as premium Orange Candy melon specialists, resulting in increased brand recognition, stronger retail partnerships, and measurable sales growth across their product range.
We created a comprehensive marketing campaign for Lind & Sons, the Brisbane-based family-owned fresh produce specialists who have established themselves as leading suppliers of premium melons, including their signature Orange Candy melon variety, throughout Australia's fresh markets network. Operating from Brisbane Markets, this multi-generational family business has built a reputation for delivering exceptional quality melons and fresh produce to retailers and wholesalers across Queensland and beyond.
Our campaign included professional product photography and a series of engaging video pieces that captured the unique character of this family-owned operation, highlighting their commitment to quality and the personal relationships they've built with growers and customers over decades in the industry. The content showcased their distinctive Orange Candy melons and told the authentic story of their operations at Brisbane Markets, featuring family members and their meticulous approach to selecting premium produce.
The campaign assets were strategically deployed across multiple channels, including print marketing materials, social media platforms, and their website, creating a cohesive brand presence that elevated Lind & Sons' public profile within the fresh produce industry. The comprehensive approach successfully positioned them as premium Orange Candy melon specialists, resulting in increased brand recognition, stronger retail partnerships, and measurable sales growth across their product range.
BHP Why not you
BHP Why not you
BHP Why not you
We crafted an authentic recruitment campaign for BHP that boosted global engagement and attracted top-tier applicants.
We crafted an authentic recruitment campaign for BHP that boosted global engagement and attracted top-tier applicants.
We partnered closely with BHP to deliver a nationwide recruitment campaign that struck a powerful chord with audiences. Our team travelled extensively across BHP’s Queensland operations, capturing authentic stories from employees across a wide range of roles and functions.
Rather than relying on scripted messaging, we focused on real voices, conducting in-depth interviews and crafting them into a series of authentic, human-centred video vignettes. This approach gave the campaign a raw, relatable energy that resonated deeply with viewers.
From concept to execution, we partnered with BHP through every aspect of production, ensuring the final content not only reflected the Big Australian’s values but also showcased the diversity, opportunity, and culture within the organisation.
Deployed across multiple platforms, the campaign drove exceptional engagement and resulted in a significant increase in high-quality applicants.
We partnered closely with BHP to deliver a nationwide recruitment campaign that struck a powerful chord with audiences. Our team travelled extensively across BHP’s Queensland operations, capturing authentic stories from employees across a wide range of roles and functions.
Rather than relying on scripted messaging, we focused on real voices, conducting in-depth interviews and crafting them into a series of authentic, human-centred video vignettes. This approach gave the campaign a raw, relatable energy that resonated deeply with viewers.
From concept to execution, we partnered with BHP through every aspect of production, ensuring the final content not only reflected the Big Australian’s values but also showcased the diversity, opportunity, and culture within the organisation.
Deployed across multiple platforms, the campaign drove exceptional engagement and resulted in a significant increase in high-quality applicants.
EWOS
EWOS
EWOS
To mark their partnership with EWOS, Big Nutrition entrusted us to craft a cinematic campaign spanning Tasmania and Queensland—showcasing the scale, precision, and pristine environments behind their world-class aquaculture operations.
To mark their partnership with EWOS, Big Nutrition entrusted us to craft a cinematic campaign spanning Tasmania and Queensland—showcasing the scale, precision, and pristine environments behind their world-class aquaculture operations.
Big Nutrition engaged us to create a comprehensive promotional video for their partnership with EWOS, the renowned Norwegian aquaculture nutrition brand that has grown into one of the world's largest suppliers of feed and nutrition for farmed fish, as they launched together into the South Pacific market, showcasing Big Nutrition's extensive operations across Tasmania and South East Queensland. With facilities spanning from the pristine waters of Tasmania's Huon and Tamar Rivers to locations just south of Brisbane, Big Nutrition required a production that could capture the scale and quality of their multi-state operations.
Our filming covered key Big Nutrition sites including their southern Tasmania facilities around Hobart and Huonville along the Huon River, where the crystal-clear waters demonstrate the premium conditions their salmon operations maintain. We continued north to document their Launceston, Beaconsfield and Beauty Point operations along the Tamar River, spending extensive time at the Van Diemen Aquaculture salmon farm to capture the sophisticated infrastructure and processes that define their Tasmanian presence.
Complementing the Tasmania shoot, we also filmed Big Nutrition's South East Queensland operations just south of Brisbane, ensuring the promotional video represented the full geographic scope of their EWOS launch across both states. The resulting campaign effectively communicated Big Nutrition's position as a major player in the South Pacific aquaculture industry, with operations strategically located in Australia's premier salmon farming regions.
Big Nutrition engaged us to create a comprehensive promotional video for their partnership with EWOS, the renowned Norwegian aquaculture nutrition brand that has grown into one of the world's largest suppliers of feed and nutrition for farmed fish, as they launched together into the South Pacific market, showcasing Big Nutrition's extensive operations across Tasmania and South East Queensland. With facilities spanning from the pristine waters of Tasmania's Huon and Tamar Rivers to locations just south of Brisbane, Big Nutrition required a production that could capture the scale and quality of their multi-state operations.
Our filming covered key Big Nutrition sites including their southern Tasmania facilities around Hobart and Huonville along the Huon River, where the crystal-clear waters demonstrate the premium conditions their salmon operations maintain. We continued north to document their Launceston, Beaconsfield and Beauty Point operations along the Tamar River, spending extensive time at the Van Diemen Aquaculture salmon farm to capture the sophisticated infrastructure and processes that define their Tasmanian presence.
Complementing the Tasmania shoot, we also filmed Big Nutrition's South East Queensland operations just south of Brisbane, ensuring the promotional video represented the full geographic scope of their EWOS launch across both states. The resulting campaign effectively communicated Big Nutrition's position as a major player in the South Pacific aquaculture industry, with operations strategically located in Australia's premier salmon farming regions.
BMA Site Access
BMA Site Access
BMA Site Access
We brought BMA’s groundbreaking mining concept to life with advanced 3D visuals and cinematic storytelling.
We brought BMA’s groundbreaking mining concept to life with advanced 3D visuals and cinematic storytelling.
Cutting-edge and innovative ideas are often difficult to communicate with words alone - people need to visualise the vision. When BMA approached us with a revolutionary concept for accessing mining sites in ways never attempted elsewhere, we knew traditional presentation methods wouldn't suffice.
Our talented post-production team leveraged advanced 3D modelling and composition techniques to bring this groundbreaking idea to life, proving that creative limitations exist only in imagination. Rather than delivering a standard auto cad style visualisation, we recommended transforming the concept into an engaging short film, complete with BMA employees acting out various operational scenarios to demonstrate real-world applications.
Numax managed the project from concept to completion - scripting, storyboarding, filming, and comprehensive post-production VFX work. We created all visual assets, sound effects, and cinematic elements, transforming raw footage into a compelling narrative that effectively communicated BMA's innovative mining approach. The final piece demonstrated how sophisticated post-production can turn conceptual ideas into tangible, understandable visions for stakeholders and industry leaders.
Cutting-edge and innovative ideas are often difficult to communicate with words alone - people need to visualise the vision. When BMA approached us with a revolutionary concept for accessing mining sites in ways never attempted elsewhere, we knew traditional presentation methods wouldn't suffice.
Our talented post-production team leveraged advanced 3D modelling and composition techniques to bring this groundbreaking idea to life, proving that creative limitations exist only in imagination. Rather than delivering a standard auto cad style visualisation, we recommended transforming the concept into an engaging short film, complete with BMA employees acting out various operational scenarios to demonstrate real-world applications.
Numax managed the project from concept to completion - scripting, storyboarding, filming, and comprehensive post-production VFX work. We created all visual assets, sound effects, and cinematic elements, transforming raw footage into a compelling narrative that effectively communicated BMA's innovative mining approach. The final piece demonstrated how sophisticated post-production can turn conceptual ideas into tangible, understandable visions for stakeholders and industry leaders.
ACCIONA Values
ACCIONA Values
ACCIONA Values
Employee - Driven Brand Storytelling
Employee - Driven Brand Storytelling
video coming soon …
ACCIONA operates projects worldwide, and Australia is no exception. When they sought a campaign to authentically express their organisational values, we developed an innovative approach that merged highly crafted commercial direction with genuine sentiment from employees. Our script was curated using real answers from people on the ground, ensuring authentic voices drove the narrative.
Our team traveled throughout Melbourne, Sydney, and South East Queensland to capture beautiful sequences featuring ACCIONA's people alongside sweeping overviews of their impressive project portfolio. Through careful coaching and support from Numax, team members delivered performances so polished they looked like professional actors, creating a dynamic piece that celebrated both the human side of ACCIONA and the scale of their operations.
ACCIONA operates projects worldwide, and Australia is no exception. When they sought a campaign to authentically express their organisational values, we developed an innovative approach that merged highly crafted commercial direction with genuine sentiment from employees. Our script was curated using real answers from people on the ground, ensuring authentic voices drove the narrative.
Our team traveled throughout Melbourne, Sydney, and South East Queensland to capture beautiful sequences featuring ACCIONA's people alongside sweeping overviews of their impressive project portfolio. Through careful coaching and support from Numax, team members delivered performances so polished they looked like professional actors, creating a dynamic piece that celebrated both the human side of ACCIONA and the scale of their operations.
Driver Safety
Driver Safety
Driver Safety
Visualizing Safety: Bringing BHP’s DSS to Life
Visualizing Safety: Bringing BHP’s DSS to Life
Safety is the number one priority at BHP. Every day, significant time, effort, and investment go into ensuring that every employee can carry out their work on site with confidence and security. We were brought on board to produce a video that would showcase BHP’s innovative Driver Safety System (DSS) initiative.
Rather than creating a standard corporate video, we aimed to tell a compelling story, bringing drama, human connection, and real-world scenarios into the narrative. BHP loved our approach, and we quickly moved into production, designing a piece that blended live-action footage with 3D and graphic elements seamlessly embedded into the scenes. These visual tools helped communicate complex concepts and clearly demonstrated how the DSS functions in action.
The final video was a resounding success, capturing attention, sparking conversation, and receiving overwhelmingly positive feedback. It was not just a demonstration of technology but a story about safety, innovation, and the people at the heart of BHP’s operations.
Safety is the number one priority at BHP. Every day, significant time, effort, and investment go into ensuring that every employee can carry out their work on site with confidence and security. We were brought on board to produce a video that would showcase BHP’s innovative Driver Safety System (DSS) initiative.
Rather than creating a standard corporate video, we aimed to tell a compelling story, bringing drama, human connection, and real-world scenarios into the narrative. BHP loved our approach, and we quickly moved into production, designing a piece that blended live-action footage with 3D and graphic elements seamlessly embedded into the scenes. These visual tools helped communicate complex concepts and clearly demonstrated how the DSS functions in action.
The final video was a resounding success, capturing attention, sparking conversation, and receiving overwhelmingly positive feedback. It was not just a demonstration of technology but a story about safety, innovation, and the people at the heart of BHP’s operations.
Ready to put your organisation in the spotlight?
Ready to put your organisation in the spotlight?
Ready to put your organisation in the spotlight?
Let’s line up an initial call. Contact us today.
Let’s line up an initial call. Contact us today.
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