In a global first, we partnered with AngloAmerican to create an unprecedented visual experience - flying an FPV drone through an active open-cut mine site. This groundbreaking project showcased the complete coal journey, from overburden removal to retrieval, processing, and final train load-out, capturing perspectives never before seen in mining operations.

Safety remained the highest priority throughout this complex undertaking. Months of intensive planning and coordination ensured zero risk to personnel while protecting the coal product from contamination. Our team worked closely with Anglo to construct precise flight paths, drawing on specialised certifications and expertise that few production companies nationwide have access to. Computer simulations of the mine site were built so the FPV pilot could rehearse every movement, ensuring flawless execution when cameras rolled.

The final piece, enhanced with a custom cinematic soundtrack, created a truly immersive experience that went viral across Anglo's platforms. Beyond driving significant traffic and fostering employee pride, this unique content educated the wider public about the sophisticated processes involved in coal extraction, demonstrating how innovative storytelling can transform industrial operations into compelling visual narratives.